packaging
CHALLENGE
SOLUTION
Design brand graphics for a top-tier, generic office paper for CNG’s domestic and global B2B customers.
A simple geometric white shape was laid against a contrasting color background for immediate recognition, while curves to the shape, perspective to type, and shadow tones were added for dimension to signify sophistication, presenting a quality product that will operate in machines reliably without failure. Build die-lines per vendor specifications. Two color limit for reduced production costs (black with a second color signifying paper thickness.) Deploy graphics across three products and two sizes, meeting U.S. and European labeling standards. Create 3D models to produce renderings as marketing assets.
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branding
Logo design for new CNG toner company. Branding to be applied to packaging with existing graphics.
SOLUTION
Propose three different approaches to the logo design that establish ownership over the packaging graphics through a label for product launch. Revise chosen design and build a brand guide that outlines application, colors, and fonts. Design and provide logo in forms to cover all possible applications.
CHALLENGE
social media
Renusol needed a social media campaign representative of their solar panel mounting system: simple, quick, and effective.
CHALLENGE
SOLUTION
Produce a campaign with immediate brand identification and messaging that connects to the target market with quick and witty creative ad copy- separating Renusol from competitors. Use the brand yellow to grab attention and stake a claim on the market’s most simple solar mounting system. Design, illustration, photo editing, copy writing.
tradeshow
CHALLENGE
Engage a passive audience for corporate introduction, dialogue, product information, and demonstrations.
SOLUTION
Design a Georgia-Pacific Office Papers tradeshow package that includes product photography, brochure, product sheets, and a tabletop display designed to portray the products as part of a productive and fun work environment. Create a brand-aligned marketing toolset for representatives and an engaging, informative environment for attendees. Build physical paper ream mockups, shoot product photography, and build a media asset library for marketing.
advertising
CHALLENGE
Promote product features and value in a single impression.
SOLUTION
Design ads on-brand using corporate colors, fonts, and logos via hierarchical messaging to ensure targeted communication. Banner ads, responsive HTML emails, and print ads. Design, illustration, 3D modeling, photo editing, animation.
promotion
Georgia-Pacific sought a sales boost for its retail line of office paper via a consumer purchasing promotion while minimizing program implementation time and cost.
CHALLENGE
SOLUTION
Design a paper carton lid to work with existing product line brand graphics on base, minimizing packaging change and employing product shelf display for maximum promo exposure to shoppers. Provide aisle distributed promo booklet to instill consumer confidence in the promotion and drive enrollment to the website.
one-pagers
CHALLENGE
SOLUTION
Deliver product experience or guide the reader through the required steps to achieve the desired result in a single sheet for print and digital distribution.
Utilize corporate design components to create an on-brand product story, educating and persuading the audience. Provide a detailed assembly experience in a step-by-step written and visually guided process, educating the user on each step, purpose, and outcome. Utilize product illustrations with strong product likeness and orientation correlating to each step. Design, illustration, photo editing, and copy writing.
publications
CHALLENGE
Distribute a large quantity of information in an organized manner for digital and print distribution.
SOLUTION
Compose multipage and multipanel documents that categorically designate content utilizing tabs and colors. Design for legibility, ease of use, and maximum comprehension by presenting content as tables, charts, and diagrams. Produce for print and digital deployment, gaining maximum target audience exposure. Design, illustration, photo editing, and animation.
packaging
Build brand graphics for corrugate packaging from retailer and distributor logos for Georgia-Pacific's private label digital packaging program.
CHALLENGE
SOLUTION
Develop customer packaging graphics based on provided logo and any requested direction. Propose three options and develop final from chosen design, meeting consumer labeling standards. Create mechanical files for two color or digital (multi-color) meeting printer specifications.
branding
CHALLENGE
Crane Merchandising needed a complete brand package for a PPE (personal protection equipment) vending machine. Development needed to be prompt, given the broad and intense presence of Covid-19 and the likelihood that competing manufacturers were developing similar machines.
SOLUTION
Employ universally recognized colors, icons, and graphics to establish global recognition as healthcare-oriented vending. This solution delivers an immediate and fluid experience, essential for the successful conversion of vending engagements. Components include a product sheet (digital & print), 3D model, HTML product splash page, interface screens, environmental product placement photo, 3D product animation, and brand assets for digital & print marketing communications (PowerPoint, Word).
manuals
CHALLENGE
MECO manufacturing needed user manuals for product assembly and use.
SOLUTION
Design manuals that elevate and enhance the user experience after the purchase. Create 3D product models for ideal production positioning with simple written instructions to create a trouble-free process. Design, illustration, 3D modeling, copy writing.
